Media Kit

Primary Logo

The primary logo will be used in almost every case. If you’re designing something for print, such as a magazine, catalog, or newspaper, the vector versions (SVG, EPS, AI) are recommended. These will allow you to resize as large or as small as you need. If you need to place the logo on a web page or social media, the raster versions (PNG, JPG) are recommended. PNGs have no background and are recommended for most use case.

Download SVG, EPS, AI
Download PNG, JPG
Lockup Logo – Full Color – No Background
This is the logo for Princeton Economic Development Authority. From the top, Princeton is displayed in light green. There is a dark green border under it. Inside of the border is the acronym PEDA, with an arrow pointing left from the P, an arrow pointing up from the D, and an arrow pointing right from the A. PEDA is in orange. Underneath, you see a dark green box with "Economic Development Authory" in white.
Lockup Logo – Black – No Background
This is the PEDA logo in all black.
Lockup Logo – Watermark Over Background
This is the logo for PEDA in white.
Download SVG, EPS, AI
Download PNG, JPG

Favicon

Favicons are used for things such as browser tabs, business cards, social media, etc. If you’re designing something for print, such as a magazine, catalog, or newspaper, the vector versions (SVG, EPS, AI) are recommended. These will allow you to resize as large or as small as you need. If you need to place the logo on a web page or social media, the raster versions (PNG, JPG) are recommended. PNGs have no background and are recommended for most use cases.

Download SVG, EPS, AI
Download PNG, JPG
Favicon – Full Color – No Background
This is the favicon for the browser tab.
Favicon – Black – No Background
This is a black and white version of the PEDA favicon. It shows just the "P" from PEDA with arrows going N,S,E,W
Favicon – Watermark Over Background
This is a picture of the favicon watermark. It shows the "P" from PEDA with arrows pointing N, S, E, W.
Download SVG, EPS, AI
Download PNG, JPG

Brand Identity Guide

To ensure a consistent and accurate representation of our brand, we encourage you to flip through this PDF guide whenever you have questions or need guidance. Each section provides detailed instructions, examples, and practical advice to help you apply our brand elements correctly. By following these guidelines, you will contribute to a cohesive and memorable brand experience for our audience.