PEDA Announces New Branding
PRINCETON, WV- The Princeton Economic Development Authority (PEDA) is proud to announce the finalization of its logo and slogan. Featuring shades of orange and blue, with arrows pointing north, east, south, and west, the logo was inspired by the city’s classic evening skies, and its direct access to major roadways pointing in all directions. With Princeton’s valuable proximity to Interstate 77 & Highway 460, the slogan “PEDA: your intersection of opportunity and investment” emphasizes the importance of local infrastructure on the economy, and it indicates that PEDA will help in your entrepreneurial journey.
Made through a partnership with Starry Eyes Media, the logo and slogan are parts of a larger project to establish a digital footprint for the organization. PEDA’s website will launch in June and feature an interactive directory of local businesses, a commercial property section promoting available locations, and a one-stop-shop business resources page that simplifies the process of opening a business. The website’s primary goal is to establish an online resource that empowers and guides new and existing entrepreneurs, helping them open their doors for business much more quickly.
“It’s an understatement to say that I was excited to learn that PEDA selected our branding and website proposal. As a Princeton native, I will always be amazed by the astounding progress the City of Princeton made in such a short time. However, I am firmly confident in saying there is so much more to come, especially now that, on top of passionate community members inspiring growth and change, we have an EDA ready to invest in modern tools and recruitment techniques to welcome new businesses to the heart of Mercer County.” — Brandon Gilbert, Creative Director at Starry Eyes Media